Hey Therapist Entrepreneurs,
This week, I’ve been thinking a lot about how we decide where to put our limited time, energy, and money. These three episodes offer some really useful ideas about where to focus your marketing, who to hire, and what to do when everything feels important at once.
My 3 Favorite Episodes This Week
|
|
For knowing where to focus your marketing…
There are many episodes about how to market a group practice, but Danielle’s guest in this episode of The Entrepreneurial Therapist actually had me pulling out my notes app to jot some things down. Her guest, Laurel van der Toorn, brings some really unique insights into ways that she has marketed her practice, some systems that I’ve never heard of, and the strategies she has avoided after looking at the data and realizing that the ROI was not there.
I had an added treat because the next day, I was scheduled to network with Laurel. This was one of those strange coincidences because I didn't realize that we were going to meet the next day until I looked at my schedule. The cool part was that I was able to ask her deeper questions about some of her systems she talked about on the podcast, which was absolutely fascinating.
If you want to hear a really thoughtful business owner talk about the way that she applies some unique marketing strategies to her own practice, this episode is absolutely worth a listen. Also, if you get to hang out with Laurel and pick her brain, you’re a very lucky person.
|
|
|
For knowing who to hire next…
Here’s another podcast episode that is not written for therapists, but Amy Porterfield’s wisdom is absolutely worth listening to. This episode is about delegation and about the importance of hiring someone who can actually take over some of the management of your practice.
This is the kind of conversation that I wish someone had had with me 5 years ago. There was a time when I really, really struggled to figure out which tasks I should give away and which I should keep. It’s something that I still see many practice owners struggle with now. Honestly, it’s something that I even struggle with at times. But the framework that Amy presents gives you some really helpful questions to ask yourself and a starting place for those moments when you know that you’re really doing more than you should.
|
|
|
For knowing what to do when you have too much to do...
Do you ever feel extremely overwhelmed? I do. Today was a good example. We are human beings, and business owners, and therapists, and family members, and friends, and a million other things all at once. So, what do we do when we sit down at our desk and open our email, and a million things jump out? How do we know what to prioritize?
In this episode of The Worth It Practice, I give you my personal strategy for deciding what to do and how I use ChatGPT to make it even more doable. I’m excited to see what you think when you try this yourself.
|
Leah's Personal Story Time:
Trying the right amount
Today, I had to have one very uncomfortable conversation with a vendor who was not working out for me.
It was so clear that we were not on the same page and that, no matter how much we tried, we were never going to get there. My goal was to end our contract and recoup whatever part of my investment I possibly could.
Here’s an interesting thing that happened during our conversation. Although this person took some responsibility, they definitely tried to blame me for things that were not my fault.
I’m not saying that to be defensive. I’m saying it because it’s true.
There’s a past version of me who would have had a hard time sticking by my truth in a moment like that. I’m nice. I want other people to be happy. And it’s hard to let go of the idea that if a relationship, any kind of relationship, business, friendship, romantic, or otherwise, doesn’t work out, it’s because you didn’t try hard enough.
But I did try hard enough.
I tried the right amount of hard.
And I didn’t get what I needed. I knew for certain that I didn’t want to move forward.
In the moment, it was so comforting to know that I was certain about how I felt and that I didn’t need to prove anything to the person I was talking to.
I feel like this is really hard for many of us as female business owners and for therapist entrepreneurs in particular. We like getting A's. We're used to taking responsibility. We've been on group projects our whole lives where trying hard was the metric for getting an A or not. This habit leads to us taking responsibility even when we shouldn't, and wondering if we’re wrong when someone tells us we’re responsible (even when we know we tried enough).
But today, I could see my evolution. And I didn't need anyone to validate it.
If it's Worth It, pass it along!
Got a fellow therapist or practice owner who would love this info? Send them this email! They can also join the list by clicking on this link. Let's help more people thrive in their businesses.
Hope these resources help you grow your practice this week! Here's to your continued growth and success!
Warmly,
Leah
CEO of Thriving Child Center and PCIT Experts
Host of Educated Parent Podcast
Host of The Worth It Practice Podcast
CEO of Worth It Practice Consulting
