Hey Therapist Entrepreneurs,
This week is all about auditing: auditing your practice for AEO, auditing your financials, and walking the halls of your own practice to audit your admin. It’s about going back to what you’ve actually built and assessing it, whether you’re assessing your systems or, in my case, your beliefs about having your own office space. I wish I could tell you that some things are set-it-and-forget-it... but then I would be lying.
My 3 Favorite Episodes This Week
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For learning AEO strategies that work right now…
Here's one thing I've noticed: when a client comes in having been referred to us by ChatGPT, they tend to book. AI marketing is real, and having a strategy to support being found by robots is now something we all desperately need to know.
The problem is that most podcast episodes don't really give you a how-to guide. That's why this episode of The Entrepreneurial Therapist is different. I can see already at least five places where I can change something in my systems that will get us recommended and increase more of those "easy" bookings that everybody wants.
If you'd like to be let in on Danielle's secrets, this episode is worth a listen.
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For figuring out where the gaps really are…
I'm not always personally interested in listening to "coaching sessions" of podcasters with their coaching clients. Not all of their problems apply to me. However, I was really interested in this recent episode of Money Skills for Therapists because Lindsay helps one of her clients find a money challenge that ended up being somewhere different than she originally thought. Looking at the numbers helped her see a problem that the client hadn't even noticed as being a big deal.
This is why I am obsessed with looking at my numbers and trying to figure out the story that they tell. I think the real-life walkthrough of this happening to an actual person in real time could help us all audit our own systems better. If you want to understand the way your numbers can inform your decision-making, this episode is absolutely worth a listen.
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For figuring out when and how to audit your systems...
One of the hardest things about being a practice owner is deciding how involved to be in your systems. There’s this balance between micromanaging and leaving things alone so much that you don’t see the problems that arise. That’s what today’s episode is all about: how to metaphorically “walk the halls” of your own practice and figure out where things can be tweaked without driving yourself into burnout.
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Leah's Personal Story Time:
Why imposter syndrome is so stupid.
Recently, I've been talking a lot about office space. If you've been following me at all, you know I've been having some very strong feelings, plus a bunch of resistance and anxiety, about moving into my own branded clinic for the first time since I opened the practice. The fact that I created a whole podcast episode just about my imposter syndrome is very telling.
But here's the really interesting part: as the process went on, I started to actually get into it. Once I let go of the resistance and just doubled down on radical acceptance, I understood the mission. Basically, I had one month to completely furnish and create a move-in plan for a three-office suite and one waiting room. And I do great with a very intense deadline! So I gave myself one day to buy all of the office furniture, no overthinking. And by the end of that day, I started to finally get excited. I actually could envision what the furniture would look like in the space. And I realized that maybe it could look awesome. It was like a switch flipped completely for me at that point.
Over this past weekend was The Great Move-In, and it was stressful, like all move-ins are. I started off getting my first load of furniture 2.5 hours late on a Friday. The next day, I got my furniture an hour early on a Saturday (why don't furniture stores listen to their own timing windows?!😡), and then dragged my kids along to bring in the last bits of furniture with my husband to assemble it the next day (with no air conditioning in the building) on a sweltering Sunday. Of course, I was back on Monday to bring in one last thing.
Now the important stuff is in, and I'm just waiting on the art. I'm looking around, and I'm thinking that the panic was unnecessary. This is actually going to be a really cool asset, and now I kind of just want to show it to everyone, the way my 7- and 4-year-olds show me a crayon drawing they worked really hard on. I keep texting photos of it to my family and they are generously tolerating it. It's really weird to feel the complete reversal in my whole attitude about the entire thing.
We'll see how I continue to feel as time goes on. If you live in Houston, I'll probably invite you to come see it 😉
If it's Worth It, pass it along!
Got a fellow therapist or practice owner who would love this info? Send them this email! They can also join the list by clicking on this link. Let's help more people thrive in their businesses.
Hope these resources help you grow your practice this week! Here's to your continued growth and success!
Warmly,
Leah
CEO of Thriving Child Center and PCIT Experts
Host of Educated Parent Podcast
Host of The Worth It Practice Podcast
CEO of Worth It Practice Consulting
