Hey Therapist Entrepreneurs,
Some weeks, running a practice means having the conversation you’ve been putting off, figuring out why a money decision feels so uncomfortable, or admitting you could use some help. I’ve been thinking about all three lately.
My 3 Favorite Episodes This Week
|
|
For having the conversations you want to avoid…
Having hard conversations is never fun. (I've had several this week, so I can fully relate.) But knowing how to have those conversations and really be an authority in your business is a very important part of running a successful practice.
In this episode of The Entrepreneurial Therapist, Danielle Swimm dives into the ways that avoiding hard conversations can hold you back and how to have some of the talks that you want to avoid. If you have a team, then you need to listen to this episode.
|
|
|
For making meaning from your money…
Money is one of those topics that therapists love to avoid, but understanding your money is necessary for growing profit in your private practice.
One of the things that I loved about this episode of Money Skills for Therapists is that Lindsay talks a lot about creating meaning for money. The philosophy of money is something I wonder about: what is money really? Obviously, we need it to buy things with, but what does it mean? (Usually, I think about this if I've had a glass of wine and happen to be looking over my business finances at the same time. 😉)
There are so many practical applications for how we think about the way that we spend and what that means to us. This episode helped me reframe some things in my own mindset, so if you sometimes run into mental blocks around money, this episode is worth a listen.
|
|
|
For knowing what you need...
Someone has a seven-figure practice and a big team. Does that mean they’re the right person to help you build yours? Not necessarily. And figuring out whose advice to trust can be surprisingly hard.
In this episode, I’m sharing what I look for in a business coach or consultant, why impressive numbers don’t tell you enough, and why someone’s approach to problems matters just as much as their experience. If you’re thinking about getting help with your practice, let’s talk about how to find someone whose advice will actually get you closer to the business you want.
|
Leah's Personal Story Time:
Deciding which hat to wear
After running a private-pay practice for 10 years, I’m starting to understand something more clearly than ever before: sometimes who your business needs you to be changes.
There are two main roles that help a business succeed: the visionary, who creates the strategy and dreams the big dream, and the integrator, who dives in, creates the systems, organizes the work, and makes it happen. Often, in other industries, those are two different people. But when you’re running a private practice, both of those people are often still you.
I’ve spent a lot of time in my visionary hat this year, dreaming about the next steps for my practice. But this month, I am a full-fledged integrator. And man, do I have some things to integrate on a timeline:
- Hiring an interim website designer to improve our current websites.
- Hiring a website designer for the full rebuild.
- Bringing on a new Google Ads company.
- Moving into brand-new office space.
- Growing my team.
That’s a lot to get done, but one thing I’ve always been good at is making things happen when there’s a deadline. You’re probably good at that too. It’s part of why you’re running a successful private practice.
The important part, I think, is the awareness. Being the person who gets everything done and stays in the weeds doesn’t work as a long-term solution. There need to be times when you step back and envision what you want your practice to become. That’s actually where I most enjoy spending my time.
But what your business needs from you and what you want to be doing aren’t always the same. Right now, I’m deliberately stepping into the integrator role. My September job is to get these projects finished and establish who owns the ongoing work. It's not time to dream the big dreams. It's time to put my head down and check things off a checklist .In October, I can step back and reassess.
I really think that choosing which role to take in a season of your business needs to be a conscious decision. Sometimes, having someone outside the business help you see where you are, what’s important, and what actually needs your attention makes that decision much clearer. For me, this month, the answer is clear: put on my integrator hat and get these projects done. the work that I'm doing today will make the big dreams I envisioned come true in October, and then I can go back to dreaming.
If it's Worth It, pass it along!
Got a fellow therapist or practice owner who would love this info? Send them this email! They can also join the list by clicking on this link. Let's help more people thrive in their businesses.
Hope these resources help you grow your practice this week! Here's to your continued growth and success!
Warmly,
Leah
CEO of Thriving Child Center and PCIT Experts
Host of Educated Parent Podcast
Host of The Worth It Practice Podcast
CEO of Worth It Practice Consulting
