For using KPIs to make wise decisions.…

KPIs or Key Performance Indicators are the numbers that tell you about the health of your business. Knowing how your business is performing in key areas and monitoring that progress is the way you know when things are going well, when something is going wrong, and what kinds of decisions you need to make next. Sometimes that process can feel overwhelming, and that's why I really loved this episode of Therapy for Your Money. In this episode, Julie breaks down exactly what you should be tracking and real-life decisions you might make based on the numbers that you see.

In this week's Worth It episode, you'll hear me talk about realizing that something was very wrong with my marketing. The part I don't talk about very much in the episode is how I realized that there was a problem. Here's how I noticed: the clue was in my KPI's that I review every week. In this case, the number of new clients booking matching calls was much lower than we usually see. I had been noticing a dip, but I couldn’t explain it, which finally sent me on a mission that took me into learning way more about SEO than I ever thought I would.

Sometimes you can see that a KPI is off and still have no idea why. It takes some sleuthing. I personally like to understand why my numbers look the way they do, and it nags at me until I figure it out. Looking at your numbers isn't always the most sexy thing in the world, but it's the only way I can figure out to really know how things are going and make decisions that make sense.

If you've ever wondered about what KPIs to notice and what to do about them, this episode is worth a listen.

For "putting on your armor" when you need to be strong ...

Being authentic is important. Being human is important. But sometimes, when situations are tough, we need to learn how to draw on our inner selves. As Amy’s guest would put it, “put on your armor.”

Sometimes you need to be the leader, and sometimes that means knowing when to project confidence so your team can rally behind you instead of trying to take care of you. That’s what this episode of the Amy Porterfield Show was about.

I thought this episode did a really nice job of talking about the nuances of being genuine and vulnerable as a leader, while also projecting the kind of confidence your team needs in a moment of chaos or crisis. I love this idea that you can be authentic while also being strong. It is just a different version of you than the version you use when you cry on the phone to your best friend.

Take last week, for example. All of our seasoned admins were out of the office. Matching calls still had to happen, and the only people left to do them were me, Becca (our clinical director), and a new admin who had only been with us for one week and could barely make an outgoing phone call.

There was a strong temptation to panic or to complain to Becca about how unfair it was, but I knew that neither of those things would get us through the next three days as the only admin support in the clinic. Honestly, I didn’t want our new admin to think I was a baby. I also didn’t want Becca to have to take care of me.

So I put on my armor. I projected excitement. We all leaned into the mission. We weirdly had fun.

It ended up being really successful, and listening to this episode right before helped me get there.

If you’re in a moment where you’re navigating a challenge, especially in business, I hope you find this episode inspiring. And I hope it gives you the armor you need when you don’t feel a hundred percent confident.

For being able to audit your own SEO…

I always knew SEO was important. I just never knew how to tell whether mine was actually working.

So I did what most of us do: I trusted blindly. And everything seemed to be going well, so I didn't worry.

Then, things went less well. After a serious slump in new clients, I made an unfortunate discovery. My SEO was broken. Had been broken. And I had no idea.

I was so bitter about being in the dark. I swore I would never be in that position again.

That's when I built a tool using Claude to audit my own SEO. I made it so easy that even someone as un-tech-savvy as me can use it. (Serious sidebar: I got locked out of my own computer this weekend and had to wait for my husband to fix it.) If I can do this, you can do this. It's completely free. You don't even have to put in your email to get it, and it's my little "Happy Wednesday" gift to you

👉 Download the free SEO audit tool here​

If you've ever trusted blindly and want to actually understand your own data, this episode is worth it.