Why higher revenue does not always equal higher profit…

It's so easy to assume that bringing in more money into your practice (revenue) would lead to more money that you bring home (profit). However, these two numbers do not go hand in hand always, and that's why Carla Titus's episode is so helpful. I completely get it because I'm actually living this right now.

Personally, we are at the highest revenue my practice has ever brought in, and I'm only bringing in slightly more profit than last year. That's because our operating expenses went up significantly. This isn't an issue because I knew it would happen, I planned for it, and I have a way out, but this is the kind of situation that could easily bite you if you don't know how these numbers work together and you aren't paying attention to your actual profit.

If you're about to scale or notice that you're bringing less home even though your overall numbers look better every month, this episode is an absolutely necessary listen.

For marketing strategies designed to keep you interested.…

Many of the podcast episodes about therapy marketing are designed for brand new therapists trying to see their first couple of clients. However, this week's episode of The Bad Therapist Show did the opposite. Instead, it focused on specific strategies for therapists who are experienced in trying to maintain and grow their referral networks.

Now, first of all, I just loved that this was the targeted group. Felicia really understands that established therapists absolutely need help with their marketing. She focuses on something really smart, which is doing more of what is already working instead of throwing spaghetti at the wall and continuing to experiment.

Another highlight of the episode surprised me: she suggests a system for making marketing more fun by delegating some aspects that you don't like.

At this point in my business, I am very experienced with marketing, but I liked the idea of delegating even more of the boring parts to other people. That's one of the great things about listening to podcasts. You can still learn something new, even within systems that you feel good at already.

if you're ready for marketing strategies for your level of entrepreneurship, this episode is worth a listen.

For finding the right people …

One of the best investments I’ve ever made in my business has been intentionally investing in my network. I’ve spent a significant amount of time and money surrounding myself with entrepreneurs and business owners who help me think through problems, challenge my assumptions, and push me to become a better CEO.

One of the biggest payoffs of that investment is how they approach obstacles. When I bring them a business problem, they don’t immediately focus on why it won’t work. Instead, they ask, “How?”

How are you going to solve it? How could you make that happen? How do you get around this obstacle?

That simple shift toward problem-solving has changed the way I approach my own business, and I honestly think it’s one of the reasons my practice has continued to grow year after year.

In this week’s episode of the Worth It Practice Podcast, I talk about the qualities I intentionally look for in the people I surround myself with, why they’ve had such a profound impact on the way I think, and how you can start building a network that helps you become a better entrepreneur too.